Pay per click advertising (PPC) is a highly targeted online marketing method that can be extremely profitable when approached with specific metrics and benchmarks in mind. Google AdWords and Yahoo Search are the two most widely used tools, with Google leading by far in market share. Marketing by nature is part art form, and part science. The scientific end of managing any advertising campaign has undergone a rapid evolution with the advent of the internet and the tools that have come with it. This article is intended to help you increase your conversions and profitability.
Secret #1: A common mistake newbie internet marketers make is they run an ad with many different keywords. You don’t want to do this because you want your ads to be laser targeted to the search term. Don’t get me wrong, having a huge database of keywords is desirable, but you don’t want one individual ad associated with too many keywords because you want to use the keyword that is being searched for in the actual ad.
Secret #2: Target well known companies or top leaders in the network marketing and mlm arena. The people searching for these terms are already interested in the industry, and they are frequently searching for someone to join. This is a great starting point for building a keyword list.
Secret #3: This little known secret is crucial because it allows you to lower the amount of money each click will cost you, otherwise known as cost-per-click. There is a metric called the click through rate (CTR) which is displayed in your AdWords account. This represents the number of clicks your ad generates divided by impressions, and is shown as a percentage. Now, because Google is a for profit institution, it is in their best interest to show ads that actually bring in revenue, or get clicked on. This being the case, if you can write a compelling ad that is in line with your keywords, Google may be inclined to place your ad in front of a competitor, and charge you less! After all, Google is better off charging $.50 for 3 clicks out of 100 than $1.00 for 1 click out of 100, aren’t they? Of course they are.
Secret #4: When writing your ads, realize that the more visual it is the more likely to draw the attention of your viewers. To accomplish this, consider using symbols and numbers in addition to just plain text with the goal of creating something that is pleasing to look at, preferably creating the illusion of movement or motion. You only have a split second to grab your potential customer’s attention so use everything you can draw their eyes to reading the actual words that you choose.
There are other metrics to shoot for, but the first step is getting affordable clicks that want what you are offering. Be sure to use Google’s conversion tracking and analytics tools so that as you generate traffic you have real data to build on, not just a big AdWords bill.
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